CFOing is Not About Being a Back Office Accounting Firm
I’ve been a Free Agent CFO™ since 2001. During that time span, I’ve observed CPA firms saying they provide CFO services. That’s not true. That’s purely marketing. What a lot of these firms are doing is back office accounting with some follow-up discussion about the financials with the owner. That’s not what we do. We do far more.
Want to Take Your Firm’s CFO Services To a New Level?
What if you could learn new capabilities in the following areas for your clients?
- Identifying a company’s holes in its marketing strategies
- Creating new sales systems and processes leading to more sales
- Developing and rolling out powerful and actionable performance-based management and tracking systems leading to greater customer loyalty
- Growing your FP&A toolset giving you client insights you’ve never seen before
- Becoming a recognized expert in the field of M&A
- Adopting three new and critical strategies in lending relationships
- Augmenting your supply chain acumen allowing you to find the right solutions for you clients
- Teaching your clients how to find, get, and grow their A-Players
I could go on as the list is long. These are just a few of the capabilities you should already be doing on demand for your clients (not when you only have the time).
The Basics – Financial Reporting
One Big 10 firm has stated he’s never seen the robust reporting that I create for my clients. Never.
Would you like access to the way I create meaningful and actionable reporting which are full of coaching content for years to come?
I should also mention have have clients exceeding $50 million in revenue that are closing the books in just three days, accurately. Year-end audit adjustments are minimal to non-existent.
Strategic Planning – There’s No Such Thing
Strategic planning is great marketing for consultants selling these packages. Great CFOs don’t do strategic planning. Instead, we have this uncanny ability to help our clients focus on just 2-3 key priorities leading to a longer-term goal down the road.
Focus. Priorities. Such simple words, yet so hard for the entrepreneur who can’t slow down to think and ponder about his or business. This is where we should shine in helping them to focus on the vital few.
Next comes some simple planning to carry out these priorities. And then we need a simple tracking system to make sure we’re staying on course.
Do you have such a framework?
Financial planning and analysis is the most underrated ongoing service we can be providing clients. When you rub shoulders with other CPA firms at conferences who are also providing CFO services, does FP&A ever come up? I’m guessing not.
Every small CPA firm should know the basics of driver-based financial planning using tools well outside of the scope of Excel.
Free Agent CFO™ is for CPA Firms
One of my goals is to teach CPA firms what the Free Agent CFO™ does for his/her clients.
If the bulk of your practice is doing tax work, don’t apply. You don’t have time. We can still talk, but I’ll do everything I can do to talk you out of it.
Are you willing to designate a partner for doing nothing but CFO work? He/she cannot do any tax work or compliance work for non-CFO clients. This has be a full-time endeavor.
Would you like to learn more? Drop me a line in the form below, and I’ll respond within 24 hours.