Blog - Free Agent CFO™ -

There’s No Wrinkle in Time for the Time-based CFO

Each time I read an article telling me to focus more and more on the future, I just roll my eyes. Continually, I’m reading that my peers and I need to be shifting our focus from the past to the future.

This advice is concerning and even misguided because we’re all different. Every person looks to the future, we just process and approach it differently. Accordingly, I believe some of you are past-based CFOs. Others are current-based CFOs. The rest of you are future-based CFOs. Don’t even think about changing who you are, just the desired outcomes.

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What is an A Player?

Remember the Chicago Bulls of the 1990s? Michael Jordan was the ultimate A Player.

What about Pippen, Grant, Paxton or Kerr? Were they A Players or B Players?

In sports, we can easily pin the labels on the players we follow. How about in business? Perhaps some definitions are in order.

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Strategy is for CFO Firms Too

Are CFO firms like the cobbler without shoes–good at teaching and delivering strategy but not good at applying it to themselves?

If you run or are part of a CFO firm, does that describe your organization?

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The Difference Between an Amateur and a Professional CFO

Is it possible to be an amateur CFO? If you’re reading this, here’s betting you are the ultimate professional CFO, right?

Let’s do some quick comparing and contrasting.

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Do You Have a Contact Submission Form on Your CFO Website?

When I created my first CFO website, I had two priorities–create an About page and follow-up with a contact form so that prospects could reach out me. Today, I get about 1 submission per month.

But to get those messages from prospects, you need a small, tiny WordPress plugin. Let’s quickly run through the steps to accomplish this.

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Get in the game, stay in the game, win the game.