Everyone has to be rookie in every position they begin. Even if you’ve been a CFO for years, when you step into free agency, it’s a whole new ballgame. You learn or re-learn what humility is all about.

Marketing

Probably the biggest dilemma rookies face is where to find clients or even how to find them.

And once rookies find them, what’s the ensuing conversation?

Stick around long enough, and you’ll learn the answers and more to these questions. The soon-to-be released Free Agent CFO™ playbook include several modules on marketing. The marketing material is far from one dimensional as I include online and offline activities in addition to inbound and outbound activities.

I’ll also share the one question the leads every business owner to open up freely about their issues, fears, and frustrations.

Selling

Afraid to sell? Don’t worry, I’m in the same boat. However, the Free Agent CFO™ never sells. Our clients instead pay for our services because they have the trust and confidence we can solve their most pressing problems. We don’t sell, we listen. The owners then do the buying.

CFOing

There’s a new verb in town, and it’s called CFOing or the act of providing CFO services.

The Free Agent CFO™ Playbook includes scores of tools you may have not considered. These are the same tools I apply in my practice, and the playbook will open the hood on everything I do. I should add that several of my past and current clients have been and are CFOs themselves. So my tools will help you look like an MVP as you serve clients.

Next Steps

I will be rolling out the Free Agent CFO™ Playbook soon. Consider subscribing to the newsletter to stay updated on when it will be released.

If you want to get an idea about how Free Agent CFO™ coaching works, consider learning how the process works. You have nothing to lose, it’s free.

For now, keep reading the blog for some great insights on being a Free Agent CFO™.