If I were asked to speak in front of 10,000 part-time CFOs and was allowed to give just one piece of advice, that would be easy. “Don’t be generic.” A Tale of a Generic Chicago CFO A part-time CFO reached out to me asking how to better close client projects. I didn’t have the heart…
Do you accept every LinkedIn connection request that you receive? I probably accept 30 to 40 percent of my requests to connect, and that’s because of a simple mistake that LinkedIn members keep making. Please Don’t Do This If you ever send me a request to connect on LinkedIn, please don’t do this: The person…
Mark, should I write on Quora? Will it help my business? I write on Quora where I have more than 6 million answer views. I have around 600 followers. But I don’t write on Quora for the reasons you may think. The Only Reason I Write on Quora I’ve been writing on Quora seriously since…
I’m a systems and process guy. It’s just instinctual, I can’t help it. If you’ve seen my email signature, you’ll see the numbers 8-8-2-2, my Kolbe profile. The second 8 reveals my Follow Thru instinct on a 1-to-10 scale. Perhaps this is why I follow a consistent practice after every introductory meeting. Four Steps I…
Accountants, Analysts, CFOs, FP&A professionals. We’re helpless. We can’t write, can we? But there is good news. Writing is a cognitive ability. While good writing is an artful masterpiece, it’s the science of writing that can make or break this masterpiece. Accordingly, you too can be a writer. Forewarning. I’m not a writer. I’m just…
Just what the doctor ordered, another index, another number allowing us to scale large mountains and to go where no professional has gone before. Perhaps you know your number or maybe it’s new to you. In either case, I’ll explain how to obtain your LinkedIn Social Selling Index (SSI) and how to get the most out…
CFOs are great at some things, poor at others. We lag with our artistic bent. That can only mean our branded websites probably look dull, drab, and lifeless. What if I could tell you that I possessed the really cool way to pick brand colors for your website? For those of you with fat marketing budgets, this…
One of the great truisms with many financial professionals is that they do not like to write. That’s fine. Don’t write. But if you do pick up the pen, please do not succumb to some temptations that could short-circuit your authority, credibility, and integrity. I Understand the Daily Pressures of Part-Time CFOs You have one…
I want to address competition primarily for prospects and rookies. But let me pull in the Pros, MVPs, and All Stars–if you moved to a new city, would you worry about competition? That’s what I thought. And I’m right with you. The competition is not who we think it is. The better we understand that,…
When I started my CFO and controllership practice in 2001, I included the CPA designation after my name. Besides, I earned those 3 letters the hard way. Little did I know that one of the most recognizable credentials in the world could unfavorably impact my brand image, or so that was my perception. Wearing Those 3 Letters…
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